How to market and price paintings as a young artist?
May 9, 2007 6:34 AM Subscribe
How should one market and price art as a young artist? My sister-in-law is a very talented young (20 y.o.) artist. She is just finishing an undergraduate program in fine arts (where she excelled, particularly in the applied courses), and is actively attempting to make a business out of selling and marketing her art.
posted by balarie to work & money (14 answers total) 6 users marked this as a favorite
She has a number of pieces on display in local galleries, and has sold some pieces to friends and family already for prices ranging from $500 to $1000. Now she's going to be working full-time on creating and hopefully finding homes for her pieces, what strategy is best for pricing? More generally, how should she peddling her work? She's counting primarily on word of mouth and informal networks, but are there other things she could be doing? It seems that one strategy would be to price low (materials + $20 per hour) to "get out there" and hopefully drum up more business. Another strategy would be to price high (pick a substantial round number per piece regardless of materials or time, e.g. $2500 or $5000) in order to establish her work as worth paying for. Yet another idea would be to price by size of the painting (e.g. $x per square inch), which could work with either one. Ideas as to the best approach are most welcome by everyone, and especially by those with relevant experience.