The Art of making Money
July 4, 2014 7:23 PM Subscribe
A good friend of mine, a London-based ceramics artist, needs to find a way of making her career more financially lucrative. By many measures, she is already successful: she has attained high-profile residencies, is signed to a prestigious gallery, and is critically acclaimed. However, she’s barely making enough money to survive and is starting to question whether it is worth continuing to plough her time into a career that will leave her impoverished.
posted by anonymous to Media & Arts (20 answers total) 24 users marked this as a favorite
I know very little about the art world, but my feeling is that the answer, in a nutshell, lies in better marketing. There are plenty of people buying art in London, but how can my friend ensure that it’s her art they’re buying? Are we talking about better websites and a twitter feed, or is the art world immune to such blatant and clunking marketing strategies? Ideally her gallery should be flogging her stuff, but they seem rather laid back and from what I understand due to the very niche nature of the field another gallery isn’t really an option. What about other funding options – other than the Arts Council, where else can money be obtained for art? Which individuals and organisations could help my friend strengthen the financial side of her career? Who can she talk to about this? And what should my friend be doing on her own that will ensure that what she makes actually gets sold? Thanks in advance.