Whats in a name... or title

June 7, 2013 8:11 PM

I just stared a new job and I have the rare opportunity to give myself a title. I do a lot of things in this new job- basically in marketing spectrum. What should my title be? Anon sense I can't have my contacts thinking i don't know what I am doing here.

These are my basic duties-

-Art direction and design for most print advertisements
-I am in charge of the website, including directing the redesign that we are in the middle of (hired out, I am not doing the actual design, but I have been and will be creating content and graphics for the website.)
-maintaing and updating all the information on the website
-Creating content including copy and images for the e-newsletter mass email.
-Event management and direction (parties, trade shows, tie-in concerts and public events)
-managing and collecting more customer information for the contact lists
-maintaining the budget and keeping the most up-to-date pricelists for venders
-maintaining relationships with local businesses and related clubs in the area who would be possible sources to improve our customer base
-manage their social media footprint

I am also expected to come up with strategies to improve relationships with demographics that we are currently not doing as well with as we could be (like a giant population of our city is southeast asian, and our businesses could reasonably appeal to people of all backgrounds- so how do we get people to realize we exist).

So what do I call myself? They have never had anyone do this stuff before, and while I have done all of these things at different jobs separately, I have never done ALL of these things at once.

I have some ideas, but I am hoping the hive mind can come up with something that will look super great on a business card.

posted by anonymous to Work & Money (9 answers total)

At my last job (marketing dept of an arts school) you'd be called a marketing officer, maybe a marketing manager.
posted by furtive at 8:16 PM on June 7, 2013

Marketing Media Coordinator
posted by Serene Empress Dork at 8:20 PM on June 7, 2013

That would be a sales and marketing coordinator in my neck of the woods. You wouldn't be a manager unless the position is specifically management-level.
posted by Lyn Never at 8:20 PM on June 7, 2013

Director of Communications? Public Relations Manager? What are some other titles in your organization? You probably want your title to be somewhat congruous with the other titles. If almost all of your peers have titles that end in officer you'd probably want to match them.
posted by logonym at 8:48 PM on June 7, 2013

"The guy they are talking about when they say they got a guy."
posted by timsteil at 9:39 PM on June 7, 2013

in the bay area california we would call this "Marketing & Events Manager"
posted by bobdow at 9:56 PM on June 7, 2013

That's a marketing manager from my point of view.
posted by COD at 6:07 AM on June 8, 2013

You don't say how long you've been working, so I would push for the highest level you can get away with of Marketing ___ (i.e. Manager, etc).
posted by radioamy at 11:04 AM on June 8, 2013

Marketing Director.
posted by raf at 1:08 PM on June 8, 2013