Digital edition of a small arts magazine - the best way to do this?
February 1, 2013 2:19 AM Subscribe
I work for a small literary magazine. The incoming managing editor wants us to have a magazine app for tablets that appears on those virtual magazine racks. Is this a good idea, and if so what's the best way to do this?
posted by Cantdosleepy to Media & Arts (6 answers total) 12 users marked this as a favorite
The manager definitely wants to monetise a significant amount of our digital content. We simply don't have the kind of money (small arts magazine!) to use the site as a loss-leader.
Honestly I feel the tablet magazine/app ecosystem is bordering on scammy; in how much they charge to set up, how much of a cut the manufacturers get, how much of a cut Apple gets, and how poor the online stores are in terms of browsing and finding new titles. I'm really disappointed the way things are turning out: it seemed for a while that things were opening up across the web and now there are all these walled-gardens appearing, and all these hip web 3.0 snake oil salesmen.
Most of the advice online comes from 'interested' parties, and there are no hard figures anywhere about subscription numbers.
Am I being an old-fashion curmudgeon here? Are magazine apps now pretty established and sensible for asmall magazine? Sales of tablets are increasing all the time. I'd appreciate links to articles about the sector, opinions from knowledge app-makers or magazines, or any other thoughts about the best way to proceed on this.