You guys are always supersmart and up-to-date with this kinda stuff. Help this semi-retired print designer understand the tablet/mobile magazine biz!
Okay, so I've resisted doing apps and other stuff for my Los Angeles-themed website because I saw that other people's efforts were changing (and failing) so rapidly. I'm old school, so I want to create a content-driven resource that people can use on many many platforms and won't be so tech-centric that it will become obsolete and disappear in two years. And I want it to be something I can understand and control, and I don't need a team of programmers to deal with.
That's when I read this.
Although I tend to like my pretty graphics, lately I'm aching to believe in the future of clean, simple multiplatform stuff that has great content and are easy to read and nice to look at. I want to keep my FB presence, but grow as a publisher and do something real, well-written and tangible instead of posting meaningless snippets on Pinterest and Instagram and Twitter, blah blah blah.
Yeah, I'm old. Get off my lawn.
As a journalist with a 20 year career as a print designer, magazines were always a love of mine. As someone who used to teach InDesign and Photoshop, the tools for this are more familiar too. I just need to know more about what it takes to get a multiplatform magazine/city guidebook going and make it successful (hopefully for a long time despite an ever-changing world).
* I understand that the magazines are generally created in InDesign. Then I guess CondeNast uses Adobe Digital Publishing Suite. Someone else mentioned "WoodWing" which I've never heard of.
Nobody I've asked has ever used either of these programs or can tell me anything about them, how good they are, or how they work. Can you?
* I've read that you can easily stay within a live area to make a magazine for multiple platforms without doubling any efforts. Are there any tips I really need to learn or know about this kind of digital publishing? Stuff I need to be aware of to do it well?
* What are the unexpected costs or stumbling blocks I might not know to expect as I consider starting on this road?
* What do you smart folks think of the future for tablet/mobile magazines?