November 17, 2012 12:04 AM Subscribe
A client has asked me, of all people, to suggest some awesome schwag ideas for a major international advertising event next year. At this event, every booth has schwag, and we want the schwag that will outschwag all other schwag. The booth will be handling 800+ people a day, and focused on "interactivity", so the schwag in question should be customizable on the spot. We have 6+ months to get whatever it is ready. Essentially, the sky's the limit. Name your ideal schwag.
posted by saysthis to Media & Arts (30 answers total) 10 users marked this as a favorite
This is actually for a magazine about advertising, at an advertising conference. So there's nothing thematically binding either. They're open to any crazy stunts that get attention, so long as they're not cheap and gimmicky, or unoriginal. So basically, anything. Take your wildest shot.