How can a local business just starting out effectively advertise?
August 27, 2007 11:59 AM Subscribe
My wife recently took her home-based and internet-based candle/incense/etc business into the bricks-and-mortar stage. We have a good idea on what to do for internet advertising, but need suggestions for effective local business promotion.
posted by ShawnStruck to Work & Money (13 answers total) 7 users marked this as a favorite
The store (link to the site and more about the store is in my lone Projects posting) is located in Arlington, TX, down the road from a well-trafficked shopping center with a Tom Thumb (grocery store chain), Starbucks, Blockbuster video, etc-- in a smaller shopping center that is also fairly active.
The shopping center the actual candle store is located in a moderately well-traveled, and is two stores down from a few other fairly-well-trafficked stores (a Chinese restaurant, a barbershop, pizzeria, etc). Business has been ranging from slow-to-okay-to nil. She's set up an ad with the Yellow Pages, and will have a coupon for the store in an Arlington Memorial flyer given out at the hospital that suggest local businesses to go to for gifts. She's dropped off some promo cards at the businesses in her immediate shopping center. But we're at a loss as to how we can more effectively advertise and get the word out to get people into the store.