I suddenly find myself in a position where I am trying to promote an event to get thousands of participants. But I have never promoted an event before, and I have no budget! Help me get some ideas on how to get the word out.
The event is a Hybrid (e.g. local and worldwide) Skillshare course that I'm teaching (on how to make a website). The minimum
number of participants that Skillshare suggests is 1,000. I've never had to find my own students before, so it's terrifying--I'm not sure of how many people I could even get locally to sign up, let alone around the world.
Ok, I lied about budget, but I'm guessing most of my budget will go towards my venue, since I'm only charging $5 per participant. So any money spent on advertising must be really well targeted, and I've never done advertising like this before so I have no clue where to start.
Please help me come up with some strategies to promote my class both locally and in cities all over the place.
Just to show you how bad at this I am, here are some examples of the promotional activities that have occurred to me so far:
- Facebook spamming my friends
- Flyers in coffee shops and school bulletin boards
- Going downtown on my lunch break and shoving flyers in the faces of people who walk by (is there a way to do this that won't make everyone--including me--hate me?)
- Dressing entirely in meat
to some public event to drum up publicity (the mechanics of how this sort of promotion works baffle me).
- Craigslist advertisements
- Asking far-away friends to talk to their friends
- Starting a Twitter account that people love to follow to drum up publicity (the mechanics of how this sort of promotion works baffle me #butclearlyitdoes
Well, that's it. I'm sure you have better ideas than me. No really, I'm sure of it.