How to write one press release for many events?
December 20, 2007 9:58 AM Subscribe
How can I write a good press release for an entire calendar of events? (As opposed to just a single event)
posted by bubukaba to Writing & Language (5 answers total) 2 users marked this as a favorite
I've just become publicity chair of a film society, and I have very little publicity experience. I've never written a press release before.
We show one or two movies every night of each semester, with a couple of special events (director visits, sneak previews, and so on) thrown in. Each week night is devoted to a series (Hitchcock on Wednesdays, Sexploitation on Thursdays, etc.)
So, there's a lot to fit into a press release.
Traditionally we've sent out one press release at the beginning of the quarter announcing the entire calendar - a prewritten article sort of thing enthusing about the calendar and highlighting some of the interesting things we're showing, with our whole calendar tacked onto the end. I'm fairly sure that the main purpose of this release is to get our calendar into local events listings - as far as I know we've rarely gotten actual press coverage. Sometimes we've issued releases for special events, but not always.
My impulse is to do things a little differently, but I'm not sure whether to trust my impulses.
I think it might be better to make one release for each of the five series, one for each special event, and one announcing the calendar in more bare-bones form.
This new calendar release would, instead of a prewritten article thing, have several bullet-pointed calendar highlights, our location, admission prices, etc, followed by the calendar itself.
Is it okay to use bullet points, or do reporters really prefer to dig through a prewritten article? (I suppose that has the benefit of letting them crib from what's written.)
Is it okay/effective for one organization to send out six different press releases at one time (as I'd do if I followed my plan of one per series, one for the calendar)?