Please help me research consumer demographics.
June 1, 2011 3:06 PM Subscribe
I'm looking to research consumer demographics for a couple of specific businesses. For instance, Who goes to Disney World or Cirque du Soleil (age, race, income, city/state of origin, etc.)? I realize this is pretty basic stuff, but it is not anything I've done before and I'm coming up empty.
posted by brynnwood to Work & Money (7 answers total) 1 user marked this as a favorite
I'm thinking theme park or live entertainment attendees (and their demographics) have been studied and a report created for "public" consumption via a marketing database or other. I've tried redbooks and mintel, but I'm really new at this sort of thing. (Also, redbooks subcription is too expensive at the moment.) So other than those and google, I'm at a loss. I'd really appreciate hearing from any marketing/advertising experts on this. My new job sort of depends on figuring this out.
I'm working on strategy for an advertising client and wanting to understand these competitors' audiences first.
Thanks so much for your help.