Help me pigeonhole people like an advertiser!
April 15, 2009 8:16 AM Subscribe
Demographer/Marketer-Filter: I'm seeking an exhaustive list/explanation of all the acronyms and mnemonics like DINK, BOBO, buppie, yuppie, slackers, boomers, etc., especially if it includes information on marketing demographics that focuses on lifestyle and consumption habits by zipcode. Free online resources (including journal articles available through university libraries) are much preferred, as are complete typologies over ad hoc descriptions.
posted by anotherpanacea to Society & Culture (6 answers total) 10 users marked this as a favorite
I believe I have read that marketers and advertising folks have a fairly complete typology of consumer categories for households and individuals, so that they can tell which consumers are trend-setters and early adopters, which are "Class X" refusists, which ones will go bankrupt soon, that sort of thing.
I'm not trying to sell anything myself, just working on a project on identity and personhood and looking for research materials from this somewhat alien field of study-for-hire. If there are good books out there, I'll take them too: I'm already thinking in terms of The Big Sort
and The Rebel Sell
, but more books along those lines would be appreciated!