Help me become a social media marketing expert
January 19, 2013 7:34 PM Subscribe
I want to transform my department's social media team into the campus experts on social media. What are the books, workshops, tools, websites and communities I should be looking into?
posted by pwnguin to Computers & Internet (12 answers total) 57 users marked this as a favorite
The person who managed this stuff left a year ago, and it's clear that our student team that was hired in the lurch isn't getting enough attention or guidance. What I'd like to do is learn enough to mentor this team, partially to help build my own niche within the dept, and partially to become competent enough to relieve our director of the duty of managing this team.
I know how to use most social media (except maybe Pinterest) on a personal level, but I'd like to figure out the 'srs bsns' side of it. For example, Twitter. We have a few accounts, with a total of around 3500 followers. I'd like to have some guidelines on what / how much to retweet, when to use a hashtag, and what relevant metrics (other than the obvious, followers) to track.
I'd also love to have some software (preferably open source) to queue up stuff and release it over time, to help compensate for variable student schedules. You can tell which days our social media student employee is in, for example, because we get five to ten tweets / posts that day, and none on the others. I think having a buffer will help smooth things out, and let us focus on reaching goals.
I know there's a lot of sketchy advice on SEO and social media, so I'm turning to the metafilter for advice!