I need to build a "social media platform" to market my novel -- help!
February 12, 2014 6:41 AM Subscribe
In order to get my novel published (comedic science fiction), I've been told that I need to build a social media platform (website, facebook, twitter, etc.) and that if publishers see that you have a following they're more likely to take a chance on you. I'm building a website and getting a facebook page in order, but I'm not sure I get twitter, I'd like input on where on the web my audience may already lie, and I need to get over my aversion to self-promotion.
A few years ago I wrote a novel, which friends read and loved, and which I was very proud of. After a few attempts to find an agent, I got discouraged and quit trying to get it published (they all said "there's no market for comedic sci-fi" -- but that was then). I've decided that this year I'm going to do everything in my power to get this thing published, so I'll at least know I gave it my best shot.
The novel is comedic science fiction, I think readers who like Douglass Adams, Terry Pratchett, or Christopher Moore would like this book. It has strong characters, particularly strong female characters.
I have hired a professional editor who is currently working the book over, I hope to have it in submittable form by the summer. So over the next few months, I want to start building some sort of online presence for the book.
My plan is to build an eponymous website and publish a new short story to it each week that is based in the same universe as my novel, they will be mini-prequels, so folks can see my style and maybe get excited for the novel. I also plan to blog, probably just general funny stuff and about the process of writing. I perform stand-up comedy too, so I'm pretty confident I can bring the funny.
But everyone's telling me I also need to be tweeting. They also say I should be going to other blogs, commenting on other websites, and starting to be "part of the conversation." I don't really use twitter -- don't really understand its benefit to be honest, and the idea of sending random tweets out into the ether for a self-promotional purpose seems kind of sad to me. Plus, the idea of engaging in other folks sites or retweeting them so that they'll follow me or whatever just seems disingenuous. It also seems like a lot of extra work for an uncertain benefit.
So please help me out here, do I need to get over myself? Are there other avenues that I'm not even thinking of? Are there online communities that I should be getting involved in, but don't even know about?
This is my first question to the hive-mind, so any advice you can give would be hugely appreciated.