To tweet or not to tweet
April 24, 2013 12:08 PM Subscribe
How useful is Twitter these days? I work in an advocacy-type job at the intersection between law, politics and a giant, sometimes heavily regulated industry. I really need to strengthen my connections, and I'd also like to raise my organization's profile online. Social media is obviously one part of the arsenal -- but is Twitter a worthwhile starting point? I only have so much time in the day to devote to this, and I could instead focus my efforts on blogging for a moderately well-trafficked niche group blog. I'm not so much interested here in driving traffic to our website, but rather to entering more fully into the conversation online.