Small Business Social Media Best Practices?
January 31, 2011 7:57 AM Subscribe
What are the best-practices for a small business with limited resources when it comes to juggling the major social media platforms (e.g., FaceBook, Twitter, and blog)?
posted by webhund to Work & Money (4 answers total) 18 users marked this as a favorite
In essence, this question boils down to "which comes first?", "what goes where?" and in what form when it comes to a small business [brick/mortar + online retail sales, not B2B] and social media. We're prepared to devote a substantial portion of our time to keeping the Twitter stream flowing and the blog updated with new content, but am stumbling when it comes to understanding the "hierarchy" of blog/Twitter/Facebook. More specifically:
1. Other than the company's blog being the repository of detailed, longer-form articles, what are the differences between a post on a blog vs. Facebook? How do we efficiently deal with both?
2. Should every new post to the blog be automatically linked and posted to Twitter? If not, what are some guidelines as to how to use Twitter most effectively when the blog is really where our true style and content will live.
3. If it is still the case that the blog should be the "home" port of what we publish (not sure about that), it is considered acceptable to basically just republish blog content into the Facebook feed of the blog? If not, how should Facebook be used in conjunction with a blog?
We're struggling with how Facebook should fit into our plan given the huge amount of time and resources that Facebook seems to demand and the desire to keep control over our content vs. turning it over to Zuckerberg et al. Basically, we can handle Twitter and the blog for the most part, but introducing FaceBook into the mix is confounding us and we are leery of out-sourcing this to a vendor for all kinds of reasons.
(I've tried to keep this from becoming tl;dr, but may have come across as being more newbies than we actually are, but our google-fu is failing us when it comes to finding reliable info on working all three of these forums together as a cohesive whole image of the business)./