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Help me know what people who sell online ads know.
March 3, 2008 12:31 PM   Subscribe

Help me know what people who sell online ads know.

Say I work for an online advertising provider like Federated Media (I don't). If I'm a person who sells the advertising to companies looking to market their wares, what do I know and do?

I need to know all about CPM, CPC, CPI, run-of-site, etc. I can look up definitions via any simple Google search...where can I find the deeper stuff on how these things actually play out on the selling end?

How would I craft propositions for the advertisers? Examples/Samples would be greatly appreciated.
posted by SlyBevel to Work & Money (1 answer total) 8 users marked this as a favorite
 
I've read these.
posted by SlyBevel at 12:45 PM on March 3, 2008


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