Is setting up and managing a Facebook ad campaign something I need a professional for?
My company would like to start using Facebook ads to generate more traffic to our facebook page and to our website. We have previously used google Adwords as well and we used an external to set it up and manage it. This worked out pretty good because no one in house had to time to figure it all out and manage it.
From what I have been able to figure out, Facebook ads are a bit easier to set up and manage, but there is no way, at least anymore
, to track conversions. While searching for alternatives, I've found lots of SEO sites selling various tools and services to do this and I'm having trouble getting through the noise. Considering the amount of money we have for our budget, I would like someone with experience to set it up, manage it and react quickly in case something goes wrong.
We sell music online. Through poking around on Facebook, it seems that is something people react strongly to and engage with when album reviews and other music-related articles are published on our wall and custom FB pages. We plan on having 3 kinds of ads, 2 based on target groups and 1 linking to a quiz when they win a prize.
Is setting up and managing Facebook ads indeed much easier that Adwords?
Do I need an expert for this or is it like an intern/student job?
Do the Advertising analysis tools from Facebook provide enough information to let me know if the investment is worth it?
What real tools are out there to track conversions?