Formatting question: including an infographic with a press release
March 1, 2013 6:04 PM Subscribe
I work for an advocacy organization and we're getting ready to send out a press release. I know this will make me sound old fashioned, but I'd like to include an infographic we've developed and I'm not sure what the right way to do it is. I know sending images and graphics with press releases is very common now, but I've never needed to do it before. I usually send things like that as a follow up to interested reporters. In this case, we want to send the graphic to everyone off the bat.
We're in between communications directors, so I don't have guidance within my organization.
Do I include it as a part of the press statement before the ### or include a link to it or include as an attachment? I usually do the press statement in the body of the e-mail I send instead of an attachment.
I'm just looking for advice style-wise as to what is the norm.
If anyone on here is a journalist, I'd love to hear what you prefer and any other things I can do to my press statement to make it more useful/attractive to you.