September 4, 2012 5:49 AM Subscribe
What are some of the best books on marketing?
posted by Serene Empress Dork to work & money (6 answers total) 15 users marked this as a favorite
I recently started a new job in the marketing department of my company, and I have no background in marketing. What good books can you recommend me?
The company I work for sells products and services to a particular industry in a regional area (midwest.) Our major product is one that everyone in our industry uses and we have good market share. Our services are ones that not everyone uses, but many of our customers could benefit greatly from. We are focusing on promoting these services as our profit margins from the product are quite low these days due to competition.
We are focusing on content marketing to inform and educate our customers on how our services can be of benefit, and also to position ourselves as the go-to experts in our field.
I would like to read the most up-to-date and informative books on branding, content marketing, social media marketing and other current marketing strategies, as well as good books on the basics of marketing. Periodicals, websites and other sources of information would be welcome as well.
There are tons of marketing books and websites out there and I am having trouble weeding through the books and websites that are just fluff and bull by somebody trying to cash in on a trend.