Studies about marketing during a recession?
December 9, 2009 7:34 PM Subscribe
Tonight someone mentioned to me a study that boiled down to the idea that businesses that keep up with their marketing in a recession tend to bounce back better, or survive better. This makes sense to me, but he doesn't have a cite for study, and I'm curious. Does anyone have an idea of where this might have been, or any other study along those lines?
posted by korej to Work & Money (5 answers total) 9 users marked this as a favorite