OMG, We're Going to Be on Oprah! Crap. What do we do now?
May 20, 2011 8:04 AM Subscribe
What do we need to do to prepare for and take fullest advantage of an upcoming magazine article that's going to feature our small, family-owned retail business?
posted by webhund to Work & Money (11 answers total) 6 users marked this as a favorite
We've just learned that our small, family-owned retail store is going to be the subject of an article in a general interest magazine with a subscriber base of about 2 million people. The article is scheduled to run next month and we just finished doing the photo shoot.
This creates two questions:
1. What do we need to do now to make sure we're fully prepared when it's released; and,
2. In addition to being prepared for a sudden uptick in business, what can we do to fully take advantage of this incredible opportunity in terms of other marketing and publicity that we might be able to produce ourselves?
Additional information that might be helpful: We're a small retail store that sells specialty culinary ingredients (but we're not a grocery store/food market). We sell both in-store and online. The subscriber base of the magazine is an affluent one, but not directly related to our core "foodie" customer demographic. I'm trying to keep this fairly generic, but can pop back in if more information is requested.
Our business is fairly new and so we're trying really hard to not totally squander this once-in-a-lifetime national exposure opportunity!