How can we let people know we exist without a huge marketing budget?
July 14, 2010 7:54 AM Subscribe
How in the world can I successfully promote / market my business with little to no advertising budget? (which will, of course, change, when we get more customers). Especially since I am NOT a marketing expert in any way, shape, or form? (description of the business and more details inside)
posted by darknemus to Work & Money (19 answers total) 11 users marked this as a favorite
.. so, here's the thing. My partner and I run a remote computer support business. Technically speaking, we're global as we have serviced the occasional client in Canada, the UK, and Australia as well as here in the US. When we first started, we advertised on Craigslist - but that's since been taken out of the equation due to the way that they basically make it a nightmare to post ads now.. (thanks, hookers!)
I've looked into print advertising, but our one attempt (a 1/4 page ad on the back cover of an LA Weekly) netted four calls.. all four of which were to sell advertising to us.
We've found that, once word gets out that we exist, our customers love us - but we're having a hell of a time getting that word out. Any advice is much appreciated.
Both of us thank the hive mind in advance for any guidance / assistance you can provide.