EXAMPLES OF FREE PUBLICITY WORKING IN A COMPANY'S FAVOR
April 2, 2011 11:55 AM Subscribe
What are some good famous examples of free publicity paying off big-time --- "You couldn't even _buy_ publicity like that!!" ?
posted by shipbreaker to Media & Arts (13 answers total) 3 users marked this as a favorite
I'm looking for examples where free publicity somehow paid off like gangbusters for a company or individual --- example: news stories all over the nightly news saying "People are lining up around the BLOCK ALL NIGHT LONG to buy their new Apple iPhone!". Or, for an older example, when Prince made Warner Brothers pull the Black Album from the marketplace, making it the most bootlegged and popular album of the year... ...