to pitch or be pitched?
January 22, 2008 11:36 AM Subscribe
Is it better publicity to write an article, or to be a quoted expert in someone else's article?
posted by arielmeadow to media & arts (13 answers total) 10 users marked this as a favorite
I'm often caught between wanting to pitch magazines and newspapers with ideas inspired by projects I'm working on, and finding myself contacted by journalists who've pitched similar ideas want to interview me and write about my projects.
Most current example: I wrote a book about nontraditional weddings. I recently spoke to a journalist who wants to pitch a quirky wedding story to the NY Times, and wants to quote me in the article. "That is, unless YOU want to pitch your own story to them," she said, knowing that I'm a writer myself.
This got me to thinking about what's of better value to me as an author: being published in the NYTimes, or being written about in the NYTimes?
I've pitched stories about my projects in the past, and it's always felt weird to write a piece about some lifestyle trend ... that, um, I'm totally into and feel like I should disclose that I'm totally biased and can't be objective about.
So, fellow authors, journalists, PR folks, entrepreneurs, etc: what's better for business: to pitch or be pitched?