How to write the best Press Releases?
April 7, 2005 11:26 AM Subscribe
PublicityFilter: Help me write my first ever press release effectively.
posted by anastasiav to Media & Arts (10 answers total) 6 users marked this as a favorite
Work for a small non-profit! Learn new skills!
I've been asked to write a press release for an upcoming function my non-profit is hosting, featuring a former Democratic Presidental candidate (not Kerry or Dean) as keynote speaker. I'm a good writer, I've read all kinds of theory on the web, and I've looked at some prior press releases that my organization has sent out, but I'm hoping for some more ... er ... "real world" advice before I tackle this. This is being sent out to print, radio, and television in a fairly small market. This is a big coup for us, and I'd like to see it promoted in an effective way, but this kind of event isn't typical for our organization, so we don't have much experience with it. My immediate need is a press release, but any other "press kit" or media tips to get best coverage of this event for us would be welcome.