Looking for a good Press Release Distribution service
September 29, 2010 3:22 AM Subscribe
In the U.S.: Do you use a press release distribution service that you would recommend? This is for a small business (with a relatively small budget) that at the moment mainly needs coverage in a metropolitan area, but which may soon expand to online sales so it would be good to establish as much visibility as possible. More details inside...
posted by taz to Work & Money (5 answers total) 14 users marked this as a favorite
We don't need editorial services, and would like a good, solid service that makes the submission process as clear and intuitive as possible.
To expand on that last item, we've had experience with one major service that seems to want to make the submission and review process unnecessarily complicated and difficult — even going so far as to withhold necessary information — in order to nudge customers into $ upgrades like writing/editing/we-handle-submission, etc., as well as presenting the submission form so that other upgrades appear to be choices related to standard submissions. It's a bit like navigating a minefield to just submit a release. (and I'm speaking here as a sophisticated user, not somebody who is going to be rattled by going through an online multi-step process.)
At the moment, yes — we are going to be on the lower end of the pricing spectrum, but we have a regular schedule of releases planned (so ultimately the service we use will make more from us sending a release monthly than they will from someone opting for more coverage but only once or twice a year), and we may well grow into higher brackets, but we don't want to do that with a service that seems to be partially working against us.
Do you have a service you are happy with, and will you share? :)