How to signal that a company is becoming more dynamic
April 5, 2010 1:34 PM Subscribe
How do I signal to the trade press that a dull company is "getting hip"?
posted by runkelfinker to Work & Money (13 answers total)
I'm helping out a company which is in a stagnant, dull B2B industry and wants to signal to the trade press that it's becoming more dynamic/innovative. What can I do to help it send those signals? I'm interested in anything from getting the company to post updates on Twitter all the way through to them developing new innovative products. Suggestions welcome!