To podcast or not to podcast?
February 23, 2009 11:22 AM Subscribe
How to persuade a local radio arts and music station that they should podcast?
posted by frosty_hut to Work & Money (12 answers total)
I'm a newbie at a radio station. I host a music channel that's one of a couple of others the station offers online. So it's available on HD and also from their web site.
The host of one of the other online channels, Alexa, offers interviews with artists and local mover-shakers. From what I can tell, the managers would like the channel to take off but it's been slow going.
We recently heard from a listener who said she loved the idea of an arts conversation channel, and was particularly interested in an interview with a certain artist. She knew the interview was in that audio somewhere, but she didn't have time to listen to the channel for hours in order to find it. Meanwhile, there was no information on the main web site regarding what time the interview would be playing on the air (or online), so she became discouraged and didn't want to keep listening.
I thought this looked like a huge red flag. Currently there is no web content at all associated with the interview channel--it's just a clickable link, with no clue to content, times of interviews or music, etc. This is an on online channel, but there's no information about it online. It seems to me that podcasting would help enormously. A list of labeled links with the names of the artists would be easy to produce. And podcasts aren't brain surgery. People expect content on demand, they're familiar with the technology, and it's just a no brainer.
So I typed out a simple email in response to the listener's question, and asked everyone: If the listener can't find the interview, why not make it available as a podcast from the main web site?
Alexa replied with a lengthy defense of why Podcasts Are Bad. People will only stay for a minute if they see a podcast link, whereas she wants to draw people in for one thing, and keep them there for all the other stuff on the channel.
I can see why that's desirable, but I don't think podcasting would prevent that result. If a person who only wants the Hot Young Star interview leaves the site after listening to it, he wasn't going to stick around anyway. And in the meantime, you've still got your regular listeners who benefit from the added, easy to find content. Plus, you've added a hit to your page count. Once people who are searching for that famous person start finding our site, it can only swell page hits, which I know they're keeping track of.
I'm a newbie and a part-timer, and maybe Alexa thinks I'm a wet-behind-the-ears jerk. I still think this is a rational suggestion. Anyway, the fate of my own channel is at stake too. If everything we offer looks good to people, they're more likely to stick around long enough to click on my section of the site.
Any suggestions on how to spin this more effectively?