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November 24, 2008 9:28 PM Subscribe
What's the psychology behind EXTREMELY loud music in nightclubs, concerts, and even some stores?
posted by sixcolors to Society & Culture (29 answers total) 17 users marked this as a favorite
I think everyone likes music loud enough to hear it, but what's the reasoning behind places turning up music so loud that you feel vibrations in your chest?
It's something I've noticed forever (obviously), but I am really starting to wonder why is it necessary. When you're at nightclubs, it's really frustrating when you try to talk to your friends, or meet new people, but you can't hear ANYTHING because the music is so loud. It makes even less sense for stores to play extremely loud music, because customers and clerks need to interact with each other in order to make purchases.
It makes me wonder if it is something similar to the reason why nightclubs like to dim their lights...it's to cover up all the dirt and trash. But, what would loud music cover up? Is it a tactic to distract people from something?
Anyone who works at these sort of places or have a background in marketing, would you care to share the reasons why it is desirable to turn the volume way up?