How to evaluate market research firms?
July 24, 2007 2:45 PM Subscribe
My employer is investigating the introduction of a new software product. My job, among others, is to find a market research firm that can give us information about the trials, tribulations, needs, psychology, et cetera of various types of customers. How can I figure out which research firms are good?
Google gives me plenty of market research firms, but I don't know how best to figure out which ones are worth our money. I want to find some really solid, top-tier researchers, either general or industry-specific. How to sort the gold from the pyrite? Is there someone who reviews or evaluates these sorts of things?
This is a question about methodology, but of course if you have good personal experiences with a specific market researcher I'm interested to hear that too.
Google gives me plenty of market research firms, but I don't know how best to figure out which ones are worth our money. I want to find some really solid, top-tier researchers, either general or industry-specific. How to sort the gold from the pyrite? Is there someone who reviews or evaluates these sorts of things?
This is a question about methodology, but of course if you have good personal experiences with a specific market researcher I'm interested to hear that too.
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posted by merocet at 4:27 PM on July 24, 2007