How do they tell if ad campaigns are successful?
January 5, 2004 3:24 PM Subscribe
How do they tell whether a particular advertising campaign is successful? Is it as simple as before-and-after sales figures, or is there some sort of focus group/Neilsen rating system where people are like, "Hey, that goofy guy/rabbit/pop-locking babe really makes me want to buy a computer/battery/car!"? And on a related topic, why do the most annoying campaigns often seem to be the most "successful"?