African American smokers choose menthol cigs ~75% of the time; Whites ~25% of the time. Why?
November 3, 2009 8:16 AM Subscribe
How did menthol cigarettes come to control such a large share of African American smokers' cigarette purchases? [quick cites: wikipedia, FDA (via USA Today), Harvard SoPH]
posted by jjjjjjjijjjjjjj to Society & Culture (20 answers total) 15 users marked this as a favorite
The studies linked put ~25% of White smokers as choosing menthol, and 70%-80% of African American smokers as choosing menthol. My anecdotal perceptions for my age cohort and region (~30, St. Louis, MO) seem like they'd widen the gulf even further. How did this come to be?
I suspect that the major mechanisms perpetuating this amount to: advertising (just by looking at where and how Kool and Newport [popular menthol cigarette brands] concentrate the bulk of their advertising) and inertia (just like all the products I use for no other reason than that my daddy used 'em). But how did it get that way, in this case?
Answers will be quite nuanced and variables quite interconnected, no doubt... not looking for any "just so" stories. Willing to read challenging things. Many thanks.