How can I help our banner designers transition from Flash to HTML5?

August 17, 2015 12:50 PM

I'm trying to help some art directors deal with the looming demise of Flash banner development (largely driven by Google having Chrome essentially neuter them this Fall). What are some good resources I can share with them to re-align their thinking toward the possibilities and limitations of HTML5? These are designers, not coders, so I'm thinking less about "use Sizzle or Zepto", though they would need to be mindful about what kinds of compositions have more/less efficient payloads than Flash.
posted by mkultra to Technology (4 answers total)

Google Web Designer is a free and neat little HTML5 animation authoring tool that should help Flash banner designers learn a bit more about the HTML5 side of things.
posted by a lungful of dragon at 1:12 PM on August 17, 2015 [3 favorites]

Edge Animate is definitely worth a try. It's like Adobe took all the timeline animation capability of Flash and put it into a neat, intuitive package. I think it would be perfect for banner ads and other animations that don't rely on scripting. I found the interaction to be very intuitive. Designers familiar with Flash or After Effects should be able to create slick HTML 5 animations with a very shallow learning curve.
posted by oxisos at 3:55 PM on August 17, 2015 [3 favorites]

Swiffy (from Google) converts .swf files to HTML5. It works very well for most ads.
posted by prambutan at 7:00 PM on August 17, 2015

Seconding Edge Animate. It's like Flash but for HTML5.
posted by monospace at 7:27 PM on August 17, 2015