Airbnb reviews: what price honesty?
December 30, 2014 1:39 PM   Subscribe

It seems that a guest has a strong disincentive against leaving a critical review on Airbnb. All of your reviews are available for reading by a prospective host. A prudent host will want to rent only to people who are likely to leave a positive review. If you have ever left a negative review, you are a risky prospect, and it would be wise to reject your request in favor of an applicant who's posted only positive reviews.

From the guest's side, there's little to gain from leaving a negative review, no matter how disappointing a lodging may have been. It's in the guest's interest to leave a positive review, no matter what, in order to be desirable to prospective hosts.

Am I missing something here?

I'm asking because my wife and I have just returned from a stay at an Airbnb apartment that was seriously misrepresented by its listing. It nevertheless had nothing but glowing reviews. At first I was baffled by the contradiction, but it's understandable if the system works the way I described above. I would prefer to post an honest, factual review of the place, but I think self-interest dictates that I play along and give it a thumbs up.
posted by saywhat to Travel & Transportation (21 answers total) 5 users marked this as a favorite
 
saywhat: "If you have ever left a negative review, you are a risky prospect, and it would be wise to reject your request in favor of an applicant who's posted only positive reviews."

I don't think I'd want to stay in places offered by the type of people who would do this, so it's a win-win.
posted by Rock Steady at 1:41 PM on December 30, 2014 [6 favorites]


You should be honest in your review. As a host, I've never looked at the reviews they've made, only the reviews made by the host about them. Having more reviews is a good thing.
posted by sandmanwv at 1:49 PM on December 30, 2014 [1 favorite]


It's free to create an account, so maybe the positive reviews are from sock puppets. How well does Airbnb police that kind of thing?

If you find your renting cred is damaged by posting an honest review, maybe you could start over by creating a new account?
posted by Bentobox Humperdinck at 1:50 PM on December 30, 2014


I know as a host, I can decline to post a negative review of a renter but send a private negative review to AirBnB directly. (The reasons are much the same - I neg them, they neg me, my likelihood of renting is seriously impacted.) Presumably if AirBnB itself gets a pattern of negative reviews of one place, they can take some action.
posted by restless_nomad at 1:54 PM on December 30, 2014


As far as I can tell, reviews only get publicly posted once both parties have written a review. So if a guest writes a negative review and the host writes no review, then the negative review doesn't get posted.

Write your review and post it. Someone will read it and, as restless_nomad suggests, maybe AirBnb will take action.
posted by Kerasia at 2:00 PM on December 30, 2014


The key is to be very factual and not emotionally over-the-top in your review. If you sound like a crazy perfectionist, I can imagine you'd come across as a less desirable guest in the future. But if you stick to facts, you can come across as fairly reasonable.

If the listing suggested XYZ would be provided or available and it wasn't, that's a fact, not your perception. If things were dirty or broken, be as neutral in mentioning those facts. It helps if you are able to say that you've stayed in similar price-range homes before and know what to expect generally, but that this was an aberration for specific reasons.

I gave poor reviews to one place once, and kept my review factual and without much emotion, and I haven't had a hard time being accepted as a guest at all.

Maybe you can post a sample of your review here, with a few specific details changed, so you could get feedback on the tone?
posted by barnone at 2:01 PM on December 30, 2014 [4 favorites]


I thought there was a way you could message AirBnB directly about it - particularly if the listing isn't accurate.
posted by kmr at 2:07 PM on December 30, 2014


As a host, I never sift through people's old reviews.

Also, in response to this: "It's free to create an account, so maybe the positive reviews are from sock puppets. How well does Airbnb police that kind of thing?", you can only leave a review for someone after you have completed (and paid for) a stay, so I'd say it's policed very well.
posted by craven_morhead at 2:19 PM on December 30, 2014 [2 favorites]


I am an active, year-round Airbnb host, and I never check the reviews potential guests have left other properties. It would be far too time-consuming. Like sandmanwv, I do check the reviews other hosts have left the potential guest.

What Kerasia has said is not correct. Reviews get posted publically once both parties have left a review OR after the review period of 14 days. If you decide to write a public review, it will get posted.

What restless_nomad wrote is also misleading. The host cannot see your review until after they have either written your review or until the review period is over. So there is no tit-for-tat that hurts both parties. Airbnb initiated this change recently, I suspect for exactly this reason of eliminating the incentive to be falsely positive.

If you liked your host, and you think the misrepresentation was not intentional (for example, the host lives off site and employs a cleaning person, and the apartment was not clean, but the host may not be aware of this) or a matter of interpretation (Is my urban neighborhood quirky or dangerous?), you have the option to send them private feedback during the review period. Or you can contact them with this feedback directly using e-mail, phone, or the messaging system. I have had guests do this, and I've really appreciated the opportunity to fix problems without hurting my future rental prospects.

However, if you think the misrepresentation was intentional, please, for the sake of the health of this community and this business model, leave an honest review. Also don't be afraid to ask for some sort of compensation from your host, such as a partial refund. (And for future reference, you can ask hosts to fix problems while you are still staying there.) As barnone said, lay out your complaint in a neutral, factual way, with photographic evidence if possible. If you think they should change something in the ad because it is misleading, you can suggest that also, though there is no guarantee they will do it. (I have done it in the past myself, as I did not always realize how things were interpreted). If the misrepresentation was quite severe and they are unwilling to work with you, also contact Airbnb directly. However, Airbnb generally prefers that you try to work things out with your host directly first.

However, as a host, since you don't mention what the problems were, I would also ask that you examine whether your expectations were reasonable, particularly if this is your first time using Airbnb. I rent out my house (that is still sometimes lived in), a Victorian that is over 100 years old. I have had some first-time guests upset that it is not the same as a hotel, complaining about things like that the doors are old or there are spices in the kitchen, when the intent all along was to duplicate a 'staying in a family home' type atmosphere. An Airbnb property is not going to be the same as a hotel, and that is often the point.
posted by unannihilated at 2:21 PM on December 30, 2014 [8 favorites]


I think the source of the (inexplicable to you) good reviews is more likely to be just a sort of new-puppy enthusiasm and differing expectations. I've used AirBnB a few times and it's never occurred to me to leave a good review in order to further my chances of future stays.

You're overthinking this. Post an honest and reasonable review (don't post a diatribe; no one will take it seriously).
posted by mskyle at 2:43 PM on December 30, 2014 [1 favorite]


Best answer: The way I review stuff on line is to suck all the hyperbole out of it.

If it's a filthy, disgusting mess, I might say, "I'm pretty fastidious, and there were some things I might not overlook regarding housekeeping that the host did. For example, the trash in the kitchen often overflowed, so I offered to take it out. I felt the need to scrub the tub prior to use. The futon is well used and a bit lumpy."

Those are all factual items, there's no mention of decor or taste, etc.

Other things would be:

The apartment is located a bit further from the city center than we would have liked.

While there is an elevator in the building, it was out of order for most of our stay and the unit is on the 6th floor.

The unit is located directly over an all night fish and chips shop. The noise from the street could be plainly heard in the guest room.

Those aren't negative reviews and no future Airbnb host would think twice about renting to you, unless they too have grossly over-represented their property.
posted by Ruthless Bunny at 3:00 PM on December 30, 2014 [1 favorite]


This exact thing happened to me - it was a few years ago, so before the changes unannihilated described went into effect, which would make a big difference. But we stayed at a place that was not only much less nice than the photos would lead you to believe - we also discovered it was one of dozens of apartments in the city owned by a pair of real estate agents. Obviously no one had ever lived in the home - it was missing basics like salt, knives in the drawers, etc. We found a wad of gum stuck to the light switch. It felt like staying in the dirtiest of hostels.

I posted my review saying so, although more politely, and the hostess fired back with a dramatic "rebuttal" under my review, and a cutting review of me as a guest that ended, "Pretentious Illiterate may seem nice, but before the end, she will give you a nasty surprise!" The nasty surprise was my bad review (although I think I gave it 3 stars) - she had no complaints about us as guests; she just felt justified in giving us a low score because we had rated her badly.

The whole experience left a bad taste in my mouth and so I haven't used the service again. As a result, I don't know if I would have trouble booking another apartment. That said, I think that it's clear just from flipping through the listing that the ratings are vastly inflated. I think it's a lot like ebay - the power users, in particular, are so invested in preserving their ratings that anything less than a perfect score is seen as a personal affront. I go in with a general attitude of 'buyer beware,' when it comes to quality, look at the photos, and assume that if a person has hundreds of reviews, they're probably not an axe murderer, but you can't be sure of anything more than that.
posted by pretentious illiterate at 3:07 PM on December 30, 2014


@pretentious illiterate: I had a similar unpleasant feeling after being asked for an "honest" review of the first Airbnb I stayed at. The room was decent for the price, and that's all that seemed to matter to the other reviewers, but it was immediately evident that the young couple hosting me did not enjoy being hosts, and I felt uncomfortable sleeping there -- it was the lowlight of my journey abroad. So I left a very ambiguous review, trying to avoid sounding neurotic about my bad experience.

I went from there to another Airbnb. At this one, I realized that I should judge the room and not my emotional experience, and wrote a nice review. (The room was much nicer at this place anyway.)

Airbnb doesn't seem to have any backup plan for when things don't go smooth as silk. I suppose the answer to saywhat's question is not that leaving a bad review will cause you problems, but that because it's a "social" site, guests feel socially pressured to help their hosts find future customers, even though we are technically paying for a service and not buddies.
posted by shii at 3:58 PM on December 30, 2014


I stayed at a place recently that was basically a dump. It was VRBO but they're the same company now. Instead of posting a scathing review, we sent a private email to the host afterwards, offering a list of suggested improvements, because she seemed well intended - not scammy.

I can't find her on VRBO anymore, but she is on Airbnb. It looks like she made at least one change (added a futon frame where previously there had just been a crappy futon lying on the floor) but unclear if she made any other improvements. All reviews visible were very positive, which was odd to me. Even if she improved stuff a lot, and even taking into account that the price was reasonable, I was surprised not to see reviews that said for example, "OK for the price", or "very rustic" or whatever.

In conclusion, I think there must be some kind of review inflation on the site and it makes me pause a bit about booking in the future.
posted by latkes at 5:39 PM on December 30, 2014


What Kerasia has said is not correct. Reviews get posted publically once both parties have left a review OR after the review period of 14 days. If you decide to write a public review, it will get posted.

That makes sense. Thanks for the correction.
posted by Kerasia at 7:36 PM on December 30, 2014


If you have ever left a negative review, you are a risky prospect

I host. I do not look at the reviews people leave for other things. I am a picky host, but mostly base it on whether people have their profiles filled out and I will check other people's reviews of them as guests (or hosts). For me AirBnB is about fit, so if someone found another place "too fastidious" actually, they'd like my slightly "casual" place just fine.

I have, in the past, as a guest, used the "Send a note to AirBnB" feature for when I felt a place was misrepresented ("host came in and used bathroom/shower while I was there for a place that was supposed to be a 'rent the whole place' situation") and I've also had a nice stay at a place but sent some private non-positive feedback to the host ("your dogs were a little barky") for something that was totally fixable and might not bother other people. I try to make my feedback generally positive and constructive but accurately describe a place. I think in the one case where the hosts basically used the place while I was there, they never wound up reviewing me and I'm not sure if my review made it up to the site either. I don't think it did which would jibe with what others are saying.
posted by jessamyn at 7:51 PM on December 30, 2014


We left one slightly negative review - a place that had bears wandering around outside and no advance notice - seemed like people who weren't campers might want to know about that as a regular thing. The host was very upset with us for commenting on that (in an otherwise pretty positive review) but we haven't had any trouble renting since.
posted by leslies at 8:43 PM on December 30, 2014


Best answer: I've rented 9 Airbnb places in several countries in the last 9 months. In my experience, the reviews are inflated.

I'm an experienced traveler and not picky, but many of the places I saw didn't deserve the glowing ratings they had received from previous visitors.

I thought at first that the inflation came from the fear of retribution. But after the change in the review process was made in mid-2014, the reviews still seem inflated. Maybe they're new travelers with low expectations? I don't know.

The reviews are only part of the problem. I'm especially concerned about what (fails to) happen when a host cancels a reservation. Sometimes, a bland note appears in the review section saying "The reservation was canceled X days before arrival" and next to the note is the picture of the person who made the reservation. It's not clear from that who canceled, and I used to assume it was a flakey traveler.

However, in my painful experience, Airbnb hosts have canceled. Twice recently, I've been left in the lurch for rentals that were supposed to be 1 or 2 months long, suddenly scrambling for major housing at the last minute because the host canceled. Nothing appeared on the Airbnb listing to show that the host flaked on me, so now I trust no listing.

Both times I also had to repeatedly ask the host to return my money, and I had to involve Airbnb staff to get it back. Both times Airbnb apologized, but if their system doesn't let me figure out who might be flakey and avoid stress like this, I'm not interested in apologies after the fact.

The calendar listings have also been inaccurate in my experience, showing places as available when they're not.

I don't recommend Airbnb for any high-priority housing, only for short trips and situations in which it won't be a problem if you suddenly have to get a hotel instead.
posted by ceiba at 12:18 AM on December 31, 2014 [3 favorites]


Another thing: Reviews of guests might be inflated, too. I had a host leave a glowing review of me personally, saying I was fun to hang out with, charming, blah blah blah when we never even met and talked only once on the phone. It was bizarre.
posted by ceiba at 12:23 AM on December 31, 2014


Response by poster: Thank you to all who replied, you've helped me to sort my thoughts.

I've decided to leave a blandly factual review that includes only positive statements. In addition, I may send a friendly private message to the hosts that notes the misleading features of their listing, along with a couple of suggestions for simple solutions to problems with the apartment itself.

Although several veterans hosts wrote to say that they never look into the reviews written by a prospective guest, I suspect that most hosts do. I can't see why they wouldn't -- it takes only a few minutes and could certainly prove worth the bother.

A couple of respondents urged me to write a candid review, saying that the success of the Airbnb business model depends on unvarnished reviews. That may be true, but I don't have any financial stake in Airbnb, so it's up to its owners to figure out how to elicit such reviews. As it is, they've set up a disincentive. The consequence of that disincentive is the glut of inflated reviews noted by several other respondents.

In future, I'm going to follow the advice of the respondent who uses Airbnb only if they are willing and able to book a hotel if things don't work out.
posted by saywhat at 10:17 AM on December 31, 2014


I remember debating over this after staying at a place that claimed to have WIFI and didn't. I wrote the host explaining I have to state that in my review.

I gave a review mentioning the good (pictures represent the apartment well, safe area, etc) along with the bad (WIFI didn't work, whole flight of stairs before the elevator could be reached), because I don't want someone else dealing with the problems I had.

I have to admit it did leave me worried people won't want to host me because of it (I hope not!). I don't travel much and haven't put it to the test. I hope more people will be like me, or Airbnb won't be very reliable.
posted by mirileh at 9:47 PM on December 31, 2014


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