A name my business?
September 7, 2011 10:38 AM   Subscribe

I am looking for a name for my new elevator consulting company. The name under consideration at this time is "elevation" with the webiste being elevation-consultants.com?? We do design of systems for new construction high rise buildings. Renovation and inspections of existing building elevator/escalator systems. Please give me your thoughts. Please let me know your thoughts!!!
posted by McVey to Work & Money (24 answers total) 1 user marked this as a favorite
You seriously want to put your trust in internet people on a serious business venture? You should really consider hiring a branding firm for this. I'd say if you were opening a part time macrame shop, come ask the internet.
posted by TheBones at 10:44 AM on September 7, 2011 [1 favorite]

I'll agree with TheBones, but I'd also like to submit, "Straight Up!".
posted by bolognius maximus at 10:49 AM on September 7, 2011

Submitting Get It Up as my completely serious and not at all tongue-in-cheek suggestion.
posted by Sternmeyer at 10:52 AM on September 7, 2011 [1 favorite]

"Up With People" is taken, and "Down With People" isn't very user-friendly...Perhaps RISE, Inc. (Renovation, Inspection, Service for Elevators)?
posted by MonkeyToes at 10:53 AM on September 7, 2011 [3 favorites]

Up And At Them
posted by griphus at 10:55 AM on September 7, 2011

I would steer clear of Elevation as a company name - U2 has a song called that, and there's a private equity firm called Elevation too (named after the U2 song). It seems clear to me that there shouldn't be any confusion between an elevator company, a rock band and a private equity firm, but if any of the lawyers disagree then you are fighting against some seriously deep pockets.
posted by b1tr0t at 10:55 AM on September 7, 2011

I like Elevation Consultants. I also think it would be a bit ridiculous to hire a branding firm for what I assume is a newly created, small consulting company.
posted by 2bucksplus at 10:56 AM on September 7, 2011

What you need is a name that combines both something unique and identifiable about your locale with something that evokes altitude or vertical motion.
posted by Horselover Phattie at 10:56 AM on September 7, 2011

"Such Great Heights"

"On The Up and Up"
posted by floweredfish at 10:59 AM on September 7, 2011

posted by Kafkaesque at 11:05 AM on September 7, 2011

If you are not in the UK "Lift"

Or "Nimbus Consultants"

or "Cloud Repair"
posted by kanemano at 11:06 AM on September 7, 2011 [1 favorite]

I like the sound of Elevations - just adding an S makes a difference somehow :)
posted by cartoonella at 11:17 AM on September 7, 2011

Going Up
Through The Roof
Up, Up and Away!
Hanging By A Thread
Vertical Consultants
posted by le morte de bea arthur at 11:25 AM on September 7, 2011

So sorry in advance for going against the question. I would steer clear from a cutesy name related to elevation and elevators. I work with various elevator/vertical consultants and almost all the company names are based on the name of the founding consultant, either their initials or full/last name. You would want your name and experience to speak for you, especially if you are a former elevator technician. Your reputation for being a knowledgeable service provider will go a lot farther than a kitschy company name. I say this because this is not the kind of industry that people go to the phone book or internet when they need a provider. People who need this service are more likely to get a recommendation from someone else who has needed this service. I think that goes for most vendors and providers in the building, construction, property management industry.
posted by alice ayres at 12:22 PM on September 7, 2011 [4 favorites]

Please don't use a hyphen in your company URL! It's annoying to type, and annoying to read to someone over the phone or whatever.
posted by radioamy at 12:29 PM on September 7, 2011 [1 favorite]

I like Elevation Consultants (assuming you are comfortable with any name collisions). A bigger factor for me would be to ensure that your brand identity (logo, business card, website) are professional/straightforward -- avoiding the more overt wordplay in most of this thread :). In other words - your name can be clever (but not silly) as long as it is balanced out by serious brand identity.

(I am an architect)
posted by misterbrandt at 12:30 PM on September 7, 2011

Call it ⑫ ⑭ Consulting. A nod to elevator history, no ⑬.
posted by emelenjr at 12:51 PM on September 7, 2011 [3 favorites]

All Rise! Consultants!

(which is also a great way to answer the phone)

but, yeah, I'm with TheBones
posted by ouke at 1:13 PM on September 7, 2011

99.9th Floor

posted by blue_beetle at 2:30 PM on September 7, 2011

Lift Your Business
13th Floor Elevators
Success Storey
Higher Ground
Rising Stars
Up and Coming
Push Button Solutions
Above and Beyond

Actually, Elevation isn't bad.
posted by iotic at 3:32 PM on September 7, 2011

Whatever it is, your motto should be "we're with you through the ups and downs."
posted by motsque at 3:59 PM on September 7, 2011

The Intuitionists.
posted by stet at 4:53 PM on September 7, 2011 [3 favorites]

Maybe you should name your elevator firm "Sirius Cybernetics Corp." (Hey, it worked for Wonka and Yoyodyne.)
posted by AkzidenzGrotesk at 5:25 PM on September 7, 2011

alice ayres has a very good point. The engineering profession, in my experience, does tend toward this sort of professional naming (founder, partners, etc.). That said, I think Elevation Consultants is not really a pun and so comes across as "elevated" enough to work, especially in a world where many of your ultimate clients -- the developers, that is, not the GCs or architects who I would normally expect to retain you as a subcontractor -- have increasingly made-up brandy names such as Vornado Realty Trust.

Ignore practically every suggestion in this thread, as such. You don't want people to think you're a hair salon.
posted by dhartung at 10:10 AM on September 8, 2011

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