I've been trying to come up with a company name for six months now, and have thus far failed. I need your help! [more inside]
Our current name was a temporary one, and after a year of operation, it's time to shake it off and get a real name. I've been postponing getting business cards too long.
I've got some basic criteria worked out, so at least it's not just a free for all, but for the life of me I can't seem to find a name that just seems right. Nothing's clicked yet.
So, if you've got some brilliant ideas that you don't think you'll use yourself, you'd make me a very happy guy!
Overview: It's a web design and development firm, working primarily with setting up low-end content management systems (highly customized MovableType, etc.), and designing clean, CSS-based websites.
Here are the criteria I've worked out so far. The name should be:
- Non-descriptive: I've had a lot of people advise me that the name should describe the business, but then my own observations tell me that the best brand names (e.g., Yahoo, Google, etc.) aren't necessarily the most descriptive (e.g., Infoseek, LookSmart, etc.)
- Easy to spell
- Easy to pronounce
- Not a completely fabricated word, though it could be a modified play on an existing word.
- Not be overly specific (while clean design and content management are our bread and butter, we offer several other services as well).
- Explainable with a straight face. While names like "Ted," "Virgin," "Tickle," "Gargoyle," etc. may be excellent names for some companies, I'd personally have a hard time using one as my own firm's name without being embarassed. Many of my clients are quite serious, and the whimsy wouldn't go over well.
- Plain English words are good.
- Names that evoke a sense of history or nostalgia are good. I've found many names I liked among presidential surnames, county names, scientists, authors, etc. (though nothing quite right)
- The name should be sufficiently uncommon that I could register a .com domain name (though I expect I'll have to use an addendum like "...consulting.com" or "...design.com"
- It doesn't have to be a perfect name, just a good one that feels right. I don't need a name to make my business successful, I just need one that won't hold my business back (either in practice or just in my head)
Sorry to have rambled on so much. Any suggestions you could make would be very much appreciated. Thanks in advance!