In search of marketing case studies: Traditional vs. New Media

May 1, 2008 4:04 PM

I'm trying to locate a couple of case studies that speak to old school traditional marketing versus the benefits of new media and integrated marketing campaigns ... especially online marketing. Googling has left me wanting, does anyone know of any such case studies available online?
posted by wmeredith to media & arts (1 comment total)

I don't know of any case studies but I enjoy being on the email list of this company. Every month or so they send an article about online marketing and the ways the world of marketing is changing in the age of authenticity -- that sort of thing. I met them during a workshop last year and they were astoundingly friendly and web-savvy - maybe shoot them an email and see where they would point you?
posted by Miko at 8:06 PM on May 1