How can I make the best portfolio...EVER?
March 11, 2008 6:08 PM Subscribe
How can I put together an amazing portfolio for potential employers, as an advertising student? (I have the content, but need to decide what to put in the portfolio...and more importantly decide what to house my portfolio in!)
posted by whiskey point to education (7 answers total) 8 users marked this as a favorite
Trips to Office Max/Office Depot/other big box retailers have yielded nothing. I don't want to be the guy who has everything he wants to show off shoved in a three ring binder!
Some of what I have:
-A few magazine ads
-A couple larger posters (18 x 11 I think)
-A few 30 second commercials
-A vector logo made in Illustrator
-Tons of ideas, shared and solo work. (For a project a group of 4 of us took on a low budget client, and instead of doing like the rest of the class and drawing up story boards for commercials or billboards that would have put them over budget, I designed "swag" give aways-little tape measures- with the company logo on it and a booth to set up at a trade show - this is more towards public relations, but my degree includes quite a bit of PR)
What's to come:
-More print ads
-Possibly more logos
-HTML websites built with DreamWeaver
-fun things made with Flash
What I need help with:
1) How do I decide if something is good enough to be included?
2) What should I use to bind my portfolio? I've seen metal ones that look okay, but I get the feeling that they're becoming cliché (is this true?) One idea-I have access to a LOT of plexiglass. Does anyone have any idea as to how to put together a portfolio using plexiglass? My uncle used to be a sales rep for a plastics company, so there's a garage full of this stuff, in large "sheets" that I can cut up/sand/drill into or whatever I need to do. I have access to many different tools, I'm fairly handy-man inclined, and I have my dad and a good friend of his down the street who can help.
3) I'm not necessarily going to be looking for a design job, because frankly I think I could be MUCH better. I feel like I have a lot of skills above and beyond the average advertising student, even better than many graphic communications students at my university-but then I see stuff on the web and realize that (right now, more than half way through my curriculum) I'm nowhere near as good as big time designers. How can I incorporate other ideas, such as copywriting into my portfolio? (Many of my ads have good copy included, but there are other things where I was only the copywriter and someone else did the art.)
4) How about things that were worked on in a group? My commercials have been group projects, as have been some of the other print projects-how do I decide if I have the right to put this stuff in my portfolio?
5) When I make my portfolio, whichever route I go, I need to be able to add to it easily-I have a year's worth of projects ahead of me, and I'd like to add on as I go instead of waiting 'til next May to do everything.
6) Should I add anything else I've done, if it doesn't pertain directly to advertising? I've started to take a lot of pictures with my DSLR, and I feel like they could be a good attribute to an ad guy. This could also show some of my layout/composing for ads, right?
7) How does the whole portfolio showing process work? Do all employers return your portfolio after you've shown them?
8) I plan on applying for jobs next spring in the Phoenix area. Does that change anything? (I'm in Fargo, ND - a lot of my school mates end up in the Minneapolis-St. Paul area)
9) For my TV commercials, should I put them each on their own DVD or put them all together? Meritline.com sells the little buttons from the inside of CD/DVD cases with self adhesive on the back so I could attach one/more of those to a page of the portfolio and stick it on there, I imagine.
10) Thank you in advance for any answers you can help me with. Thank you for taking the time to read this! ANY and ALL advice is appreciated, regarding the portfolio, finishing school, and the advertising business in general!
bonus points: what the hell can I do with all the plexiglass? there are tons of big flat pieces, small cylindrical pieces, small flat pieces, pre-bent pieces, and they're all different colors.