Gas has been getting more and more expensive, yet cars have not been getting more fuel efficient. Why not?
So in case you haven't heard, gas is more expensive than it used to be. If you don't believe me,
look at this chart. In the first eight months of 2005, we saw higher prices than ever before, and also more volatility than ever before. Prices were bouncing all over the place, and nobody knew what to expect for the future. Then Katrina and Rita kicked gas prices into the stratosphere, and I remember the following (please correct me if I'm wrong):
- Surveys showed that people were no longer uncertain about whether high gas prices were here to stay; they were.
- News articles quoted industry experts saying that car manufacturers were going to build more fuel-efficient cars.
- Car advertisements, which used to say "Buy the new Canyonero!" now said "Buy the new 14 mpg Canyonero!". As if they were hoping customers who hadn't thought about fuel efficiency since 1991 would forget that 14 mpg is not good. Eventually, of course, customers would catch on, and these mpg-touting ads would have to be backed by an actual fuel-efficient car. Or so I thought.
Two and a half years later, I have heard no news of the new generation of fuel-efficient cars, either on the market or in the pipeline (I'm not counting the Chevrolet Volt, which is a niche product that may or may not ever be for sale). In automotive engineering, there is a tradeoff between horsepower and fuel efficiency. As technology advances, carmakers can choose to add mpg or add horsepower, or add a little to each. Or, I suppose (again, correct me if I'm wrong), they could choose to take away horsepower and add a whole bunch of miles per gallon.
Given the increase in gas prices, you'd think fuel efficiency would be getting the attention in new car designs. But it seems like new cars have continued to emphasize horsepower. The 2009 redesigned Toyota Corolla is advertised as more powerful and more fuel efficient, but the fuel efficiency gains are slight. The 2008 redesigned Honda Accord is actually less fuel efficient than its predecessor.
I know it takes a few years to design and build a new car. Where is the new generation of fuel-efficient cars? Is it going to exist? Are there any new cars in manufacturers' pipelines that will cater to the segment of the cutomer base that doesn't care about horsepower too much, but wants a car that's really good on gas, and doesn't want to pay $5,000 extra for a hybrid? If so, when will I be able to buy one?
But the other answer is that fuel prices change faster than car designs.
posted by GuyZero at 9:28 AM on February 18