Sayonara Cereal

July 19, 2007 8:48 PM

I've been trying really hard to find this commercial for a long time with no luck. It is from the late nineties I think and it is most likely a cereal commercial. Description: A guy is eating cereal but his long hair keeps falling in the bowl, so he goes to the bathroom and bends over as if he's eating cereal. He cuts his hair so that it won't fall in bowl anymore. Then he goes back and eats cereal without hair in the way. The song playing in the background has lyrics that go: "The time has come for us to say 'sayonara.'" Anyone remember this? Have links to commercial or song? Any info would help.
posted by Aghast. to food & drink (11 comments total)

No idea about the commercial.

Is this the song (though it says "the time has come for me to say 'sayonara')?
posted by Tuwa at 8:58 PM on July 19, 2007

I vaguely recall this ad, and the other one where the slacker dudes wake up early, eat the cereal, and go back to sleep. This article discusses the slacker ad, not the one you describe. But I'm pretty sure it was part of the same campaign.
posted by O9scar at 9:34 PM on July 19, 2007

Just on the off chance it might help: There's a Midnight Oil song called Beds are Burning that got huge play, with the lyrics "The time has come to say 'fairs fair'; To pay the rent, now to pay our share". The way the singer says "fair's fair" might be mistakable for "sayonara". The video I linked has all the lyrics for karaoke, but man, some of them I could never make out.
posted by LobsterMitten at 9:36 PM on July 19, 2007

Woo - this article "preview" gives the first half of a sentence describing your ad. I can't get the rest of the article though.
posted by LobsterMitten at 9:45 PM on July 19, 2007

The commercial was made by the J Walter Thompson agency and was called "Haircut", if that's any help.
posted by iconomy at 10:10 PM on July 19, 2007

The agency site doesn't host any Kellogg commercials, just to save you the trouble. Youtube doesn't have the commercial either.
posted by iconomy at 10:12 PM on July 19, 2007

I doubt you want to pay $39 for the privilege of watching it, but here it is if you do.

I couldn't find any youtube-ish versions of it, unfortunately.
posted by O9scar at 10:13 PM on July 19, 2007

Whether or not we spend the 39 dollars on this, thanks, you've been a great help.
posted by Aghast. at 10:37 PM on July 19, 2007

Yeah I knew we had it. Here is the link to the file (8 MB mpeg video). I'll keep the link active for a few days. Enjoy!
posted by McSly at 10:38 PM on July 19, 2007

Excellent, and the song is actually called Japanese Farewell Song.
posted by iconomy at 11:27 PM on July 19, 2007

Now I'm stuck wondering if I should pay the $39 to see my favorite commercial of all time, the Miller Lite "Trucker" commercial, with the ventriloquist's dummy. I saw it once, and I don't know how it could possibly be as funny as I remember, but I burst out laughing at random for weeks after I saw it.

AdForum.com is a great find, you guys.
posted by adipocere at 5:24 AM on July 20, 2007