Is there any 3rd-party software that is any good for managing AdWords campaigns?
Every review I've read online seems to be driven by referral links, and I've been finding a somewhat-seedy underworld of affiliate back-rubbing pervading the industry. I can't trust any of the links I find online (they generally reveal their affiliate ID when you examine the HTML), nor do I trust the recommendations of such 'gurus' as Perry Marshall, Joel Comm, etc., whose books I've been reading and who send me countless emails everyday to my junk account.
I'm looking for the sort of program that will do (m)any of the following: generate keywords, examine current bid prices, estimate positioning, reconfigure match-types, adsense arbitrage analyses, etc. I'm willing to pay a reasonable price - and if it works on my Mac, that's a great bonus.
[Note: None of these links are affiliate links...]
The tool I'm most tempted by is Keyword Analyzer
, but there are a ton of them: Adwords Dominator
, Keyword Elite
, Adword Analyzer
, Adword Accelerator
(which Perry Marshall seems to shill for), and, of course, Word Tracker
- which I still don't get what all the fuss is about (and I've tried the free trials).
I use the Adword Editor, but I'm looking for a tool that will help me really crush this Adwords thing. I've been playing with them for several websites for about 2 months now, and either I just don't get it, or the system doesn't quite work. For example, they want me to bid $5.00 on a keyword that only has one posted ad, and which is fully optimized on my site and ad text.
Does anyone have any real, unbiased experience that can help me find the tools I need? I know Google provides a lot of them itself, but I'm hoping for some extra 'edge' and ease of use.