Marketing drugs

October 2, 2006 10:39 AM

I recall reading an article about the marketing side of prescription drugs. How the name, color, and shape of the pills are arrived at from a marketing point of view, specifically tailored to elicit response in the pill takers. Ring any bells?
posted by sharksandwich to media & arts (1 comment total)

I did recently hear some discussion on this in the "By Design" podcast, here.
posted by TochterAusElysium at 12:32 PM on October 2, 2006