From Hack to Flack?
August 25, 2006 12:05 PM Subscribe
How easy/feasible is to make the jump from journalist to media relations/publicist?
posted by mph to work & money (10 answers total) 5 users marked this as a favorite
I've been working in tech journalism for about six years now. As "careers" go it was sort of coincidental and grew out of some interests I had that I was writing about for the hell of it anyhow. Even though I sort of started my academic life looking to be involved in journalism somehow (EiC of the college paper, brief stint as a smalltown reporter), I didn't expect I'd end up covering tech journalism stuff.
I'm getting a little restless now, and I've been wondering about what options there are that would leverage what I already know without keeping me in the exact same field. It so happens that I recently watched a company in the space I cover pick up a new PR person, and my first reaction was "Wow ... she's really lucky to get to work for them ... they deserve a decent media presence," which served to sort of edge me around my usual reaction to any flack, which is appropriately and professionally hostile in a very cordial sort of way.
When I was in college, everyone was moaning about how the journalism departments were staggering under an influx of people who came to learn the inverted pyramid style so they could make their press releases more palatable to the schmoes transcrib... reporting on them, so it's always seemed to me that these are two compatible fields on some levels.
Is that so? If you've moved between the two professions (preferably from hack to flack) what was it like? If I couldn't find work with a company I believed in, what are opportunities like in the non-profit sector?
I'll extra appreciate any answer that doesn't include the word "evil" or any of its many synonyms.