"On November 8, 1775, The American Continental Congress authorized franking privileges to its members as a means of informing their constituents. The first U.S. Congress enacted a franking law in 1789. The franking privilege has remained a necessary and valuable tool of our representative government for more than 200 years."-Committee on House AdministrationIn general, I think you're going to have severe scholarship challenges in arriving at definitive answers to most of your questions, simply because the way we denizens of the 21st century think about politics, and how it "must" have been conducted in the 18th century. In fact, those times were not only far different, but were based on the far different expectations people of that time had about communications and government. But you might start with recent works by people such as Peter H. Lindert a professor of economics at UC Davis, who has an interest in historical trends in social growth and spending, such as:
• Growing Public: Social Spending and Economic Growth since the Eighteenth Century. Two volumes. Cambridge University Press, 2004. Growing Public has been awarded the 2005 Allan Sharlin Prize for best book in social science history published in 2004 and is also a co-winner of the Gyorgy Ranki Prize for the best book in European Economic History in 2003-2004.For one thing, "media," as a concept, was only beginning to be possible, and only a very few far sighted personages such as Ben Franklin perceived the power of a press empire, and moved to establish and use one. So, much of the very nature of political discourse that is now run on commercial "media" necessitating enormous amounts of money, simply didn't exist. Generally, there were newspapers, magazines and books, delivered physically by boat, horse or wagon, along with private mail. National political advertising, by all accounts, was pretty limited until the age of the telegraph made the timely transmission and reprint of speeches and political news a routine enough matter that there was some point in politically interested parties paying for space in papers to dispute items carried as news. In general, the editorial voice of newspapers meant much more in political terms than it has since the election of Harry Truman demonstrated that on a national level, people were no longer heavily influenced to voting for endorsed candidates.
• "Three Centuries of Inequality in Britain and America," in A.B. Atkinson and F. Bourguignon, Handbook of Income Distribution, Elsevier 2000.
posted by oaf at 5:13 PM on July 16, 2006