Paris Hilton's bookmarks

May 27, 2006 10:41 AM

Where do the affluent shop/hang-out online? I'm looking for examples of websites that target the wealthy. Bonus points if they are real-estate related.

I've got the mainstream sites (Tiffany & co, Neiman Marcus, Jaguar, Cartier, Saks) but I'm looking for boutiques or communities/publications.

posted by Mick to computers & internet (14 comments total)

The Robb Report has online real estate ads, a other rich-person stuff.
posted by mullacc at 10:47 AM on May 27, 2006

Asmallworld.net carries ads for the very affluent
posted by zia at 10:56 AM on May 27, 2006

City Magazine is NYC consumer porn.
posted by kimdog at 11:32 AM on May 27, 2006

Luxist is about the super-rich. Not sure if it's for them too.
posted by Xalf at 11:42 AM on May 27, 2006

The Internet is mostly geared to the middle class. Speaking in stereotypes, the uber-wealthy don't shop online.
posted by cribcage at 11:54 AM on May 27, 2006

You can join Charlie Sheen on millionairematch.com
posted by StickyCarpet at 12:20 PM on May 27, 2006

Yeah, a small world would be a good place, but you can't get in unless you know someone who's already there, it's like an orkut for the rich and famous and english speaking (or is orkut open to anyone now? Can't remember).

millionairematch.com is a joke.
posted by Paris Hilton at 12:30 PM on May 27, 2006

Yeah, it sounds like you're looking for aSmallWorld. There was an article in wired last year about it. As people note above, it's exclusive and invite-only. I'm also not sure how much it really lives up to it's rep though.
posted by freshgroundpepper at 1:17 PM on May 27, 2006

Speaking in stereotypes, the uber-wealthy don't shop online.

Seconded. And in regards to real-estate, doubly so.
posted by Civil_Disobedient at 3:07 PM on May 27, 2006

Yeah, it sounds like you're looking for aSmallWorld. There was an article in wired last year about it.

This week Bob and Harvey Weinstein made an investment in aSmallWorld -- 'Investors Validate 'Snobster' concept.'
posted by ericb at 3:21 PM on May 27, 2006

Where do the affluent shop/hang-out online?

As mentioned above, a) the really affluent don't shop online, b) the uber-wealthy have assistants that shop for them and design experiences for them (e.g. Bill Gates probably doesn't look at fabric swatches) and c) the uber-wealthy are themselves high-profile targets for people marketing directly to them. They don't have to shop because people are throwing themselves at them.
posted by frogan at 4:18 PM on May 27, 2006

The website for Olivia Hsu Decker certainly should qualify. She specializes in homes from 2 million+ and is fabulously wealthy herself.
posted by vaportrail at 6:18 PM on May 27, 2006

Well, Mike Arrington recently wrote about Millionaires24.com - the "World's Upper Class eMail Account" - which at $399 a month certainly seems to be aimed at the Paris Hilton demographic. Of course, someone then set up Billionaires25.com ("Snotty Upper Crust eMail Accounts"). The Internet combined with piss-poor public education: thinking up new ways of redistributing wealth voluntarily.

Then of course, if you cross over to our side of the Atlantic, you can read Tatler.

aSmallWorld is 404ing for me.
posted by tommorris at 6:03 AM on May 28, 2006

Borsheims? Warren Buffet's company.
posted by brent at 8:19 AM on May 28, 2006