Social Media trends for the too-busy Social Media Manager

November 10, 2022 8:48 AM

I am my organization's entire Marketing and Social Media department. As a result I do not, for example, have the time to scroll through TikTok for the latest trending sounds to pair with my content. I am looking for resources (blogs, newsletters, other social media accounts) to help me stay current on trends, algorithm changes, strategy, etc.

I do urgently need the social media help, but I am also open to resources that reach beyond that to other things a nonprofit marketing manager might appreciate having more information on- graphic design, press releases, managing media relationships, corporate outreach, etc. I'm not a rank amateur but as a generalist who has to keep a million plates spinning, I'm trying to be efficient with both my professional development and the amount of time I allocate to various tasks. Thanks for your help, MeFiMarketers!

posted by BuddhaInABucket to Work & Money (3 answers total)

I found the blog & podcasts that Buffer puts out to be pretty helpful when I was managing a bunch of accounts and under-resourced. In terms of graphic design, Canva offers a lot that's integrated with their platform, even for free accounts.
posted by knile at 12:19 PM on November 10, 2022

You say you're working in a nonprofit... is this something you can hand off to volunteers?
posted by aniola at 12:26 PM on November 10, 2022

Try the Marketing Brew newsletter. I subscribe to the Morning Brew, which is their generalist one, but taking a look at their marketing one makes it seem like it's a good fit for you (social media is one of their major topics).
posted by librarylis at 6:57 PM on November 10, 2022