Are you an author, musician, artist, or other creative-ish person who's found successful (and polite) ways to use Facebook to connect with people interested in your work? I'd love to know your secrets.
I'm a journalist and author, and like mathowie, I love Twitter and barely tolerate Facebook
. As well a being fun and a source of ideas, Twitter's a useful way to spread the word about my articles, books and events. It feels easy to get the balance right between self-promotional stuff and other things – and anyway, anyone who thinks I'm getting it wrong can easily unfollow me.
In contrast, Facebook's a baffling mess. I have a Page, and some subscribers to my Profile; as well as regular Facebook friends (currently limited to people I know offline). I'm constantly confused about personal/professional boundaries – about what to post, how much, and when; how to keep subscribers up to date without irritating friends; and whether subscribers/page-likers are even seeing my stuff anyway
. I'm constantly stumped by questions like: should I be focusing exclusively on the Page or on Profile subscribers? I get lots of friend requests from strangers – should I be accepting them? (I currently don't.) Can I somehow display a message asking those people to subscribe instead of sending requests, so it doesn't just seem like I'm ignoring them? (I used to do this, but a Facebook redesign eliminated the message.) I could go on for much longer, but you get the idea.
To be honest, if I had no professional motivations, I'd probably close my Facebook account, whereas I'd definitely keep using Twitter. But given its reach, ignoring Facebook doesn't really feel like an acceptable course of action for a journalist or book writer in 2014. If you've had more success than me at using Facebook to communicate with people interested in your work, what's your approach? I'd love some basic rules of thumb. I'd also welcome any further reading/resources, or examples of people who are doing it right. Thank you!