Since some people take sense 2 to be the opposite of sense 1, it has been frequently criticized as a misuse. Instead, the use is pure hyperbole intended to gain emphasis, but it often appears in contexts where no additional emphasis is necessary(Italics mine.)
people thought it meant "not burnable," but it never did.For the record, in the hope that it will stop you and languagehat making the same silly assumption about me and talking down to me ... I know that language changes. I'm not a moron. I do not propose, suggest or advocate the creation of a Department of Homelanguage Security which would attempt to stop language changing, and I know it would fail if it did. I'm a descriptivist. Signed this 30th day of March, Year of Our Lord 2006, Ambrose Chapel.
That makes no sense, Kirth Gerson. Words mean what people think they mean. They do not have an intrinsic meaning.
posted by Gungho at 12:45 PM on March 28, 2006