Name that tune!

February 11, 2006 6:40 PM

While watching the olympics I've seen a few ads with Visa's new slogan, "Life Takes Visa" and I really like the song playing in the background. It seems like a pop/rock song (with a little classical in there too), though it may have been composed specifically for the commercial. So my question: if you've seen the ad, do you know what song that is? (And where I could get it? - hopefully iTunes)
posted by pithy comment to media & arts (10 comments total)

The ad is here. No mention of who made the music.
posted by iviken at 7:14 PM on February 11, 2006

Yeah, I checked all the ad and TV commercial sites I'm familiar with and couldn't find any mention of it either -- but if you contact the people at the bottom of the press release, they might have an answer for you. It is a pretty little piece of music.
posted by Gator at 7:45 PM on February 11, 2006

It sounds very much written for the task, but I could be wrong. I Googled for ten minutes and came up with nothing except the ad agency who made it are TBWA\Chiat\Day (who have the most useless Web site ever).
posted by wackybrit at 8:08 PM on February 11, 2006

If anyone cares, the "Determination" ad is Radian by Air, but all those other pieces are definitely not by them. The first names that pop into my head are people like Jon Brion, Mark Mothersbaugh, and Jeff Lynne, but I'm reasonably sure it's none of them.. but it gets me thinking.. :)
posted by wackybrit at 8:14 PM on February 11, 2006

Ahh, I was looking all over visa's site and didn't see the ad there because Adblock blocked. it. Thanks for the tips so far.
posted by pithy comment at 6:44 AM on February 12, 2006

It reminded me a lot of the Hey Jude cover (mp3, from the Royal Tenenbaums soundtrack) by "Mutato Muzika Orchestra" (Mothersbaugh/Devo side project)- who, according to Wikipedia, do a lot of commercials. Their website seems broken, but it could be them.
posted by neustile at 7:42 AM on February 12, 2006

I'm guessing it's music specifically made for the ad. You can trying emailing and asking TBWA/Chiat/Day in Los Angeles, since they did the ad. (Some ad agencies are pretty good about answering those types of questions.)
posted by jca at 11:14 AM on February 12, 2006

Oops, broken link: TBWA/Chiat/Day
posted by jca at 11:15 AM on February 12, 2006

I have that Hey Jude Cover, and you're right it does sound like Mutato. I've also just found this AdTunes forum posting of the same question, so I'll keep my eyes there too.
posted by pithy comment at 12:10 PM on February 12, 2006

Yeah, that adtunes.com site can be helpful sometimes. ;)
posted by jca at 1:06 PM on February 12, 2006