Name that Company

March 16, 2015 6:33 AM

I need to name a fictitious sporting goods company. This company will pretend to be a online retailer like REI who sells GPS watches, camping gear, and bikes. Although not required, the name should not already be a registered domain. The name needs to be authentic and not cheesy. Think "Gander Mountain" or "Sport Chalet". Help me name this company!
posted by jasondigitized to Work & Money (17 answers total)

Is there a landmark lake or mountain or gulley or something nearby? I think that "White Mountain Sports" or "Crystal Lake Sports" (though that might make customers think that Jason will chop you up as you shop for skis...we have a Crystal Lake in my town, so...) sounds really straightforward, and it gives you a theme you can use for the graphics (summits or water or whatever).
posted by xingcat at 6:39 AM on March 16, 2015 [1 favorite]

Depending on region, something like [Appalachian / Pocono / Rocky Mountain] [Outdoor / Adventure] [Supply / Outfitters] ?
posted by 4th number at 6:42 AM on March 16, 2015 [1 favorite]

"Outfitters" is the perfect word. Just precede it with an outdoorsy-type word, or the name of a landmark, or even just two or three random letters. Who would question the legitimacy of SLP Outfitters?
posted by Faint of Butt at 6:47 AM on March 16, 2015 [3 favorites]

Beyond The Green.
posted by devnull at 6:48 AM on March 16, 2015 [3 favorites]

I was thinking of "Emporium", as in "Appalachian Emporium" or something like that.
posted by XMLicious at 7:09 AM on March 16, 2015

I think the word "rugged" could be good as well.

Something like "Rugged Outlook" maybe.
posted by taltalim at 7:10 AM on March 16, 2015 [1 favorite]

Cliff and Cave Outdoor Co.
Land and Sea Sports Outfitter
Gear Tec Outfitters
EcoWorld Supply Co.
posted by Falwless at 7:11 AM on March 16, 2015 [1 favorite]

Hikr / Runnr / Bikr / Campr

Herbert Goonisen's Adventurer Supply Emporium

Intertents
posted by feckless fecal fear mongering at 7:22 AM on March 16, 2015 [2 favorites]

Granite Peak Gear
posted by plinth at 8:03 AM on March 16, 2015 [1 favorite]

I'd pick a mountain range and tack on "Sports" to the end of it. For example, here in central VA, there's a Blue Ridge Mountain Sports, and they sell exactly what you're speaking of.
posted by kuanes at 8:32 AM on March 16, 2015

Wanderlust Outfitters
posted by mikepop at 8:33 AM on March 16, 2015 [2 favorites]

--Oberland (after the area)
--Traverse
--Cwm & Col
--Saxifrage (after the plant)
--Wildeberg (something my friends and I say which is probably a terrible German translation for wild mountain)
--Moraine
--Grade VI
posted by barchan at 8:55 AM on March 16, 2015

I like Outfitters or Provision Company tacked on to the end of a name/word/acronym. John Muir Outfitters?
posted by jabes at 9:21 AM on March 16, 2015

Building on others suggestions:

Moraine Outfitters.

A moraine is the rugged ground left behind by a glacier, which I didn't know until recently, even though the place where I grew up was eventually renamed Moraine Township. I wonder how well-known the term is.
posted by RobinFiveWords at 9:41 AM on March 16, 2015 [1 favorite]

Best answer: Animal + geographic feature + folksy retailer

Bear Canyon Outfitters
Coyote Mountain Supply Co.
Moose Rapids Trading Post
posted by overeducated_alligator at 11:23 AM on March 16, 2015 [10 favorites]

Acme.
posted by rum-soaked space hobo at 12:43 PM on March 16, 2015

Coyote Hills Emporium, nicknamed El CHE, with signature Che Chic t-shirts and gear.
posted by XMLicious at 10:06 PM on March 16, 2015